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logo design + visual identity pricing ★

logo design + visual identity pricing ★

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We offer three levels of complete logo design packages for your small business. Your visual identity is a long term investment that will set the tone for how potential clients view your company and will be a key component of your overall branding. We also offer a brand identity add-on, if you need help with your business name, defining core values, mission statement writing, defining your offerings, and defining your audience.

Read our philosophy on visual identity and view examples of completed logos, and their accompanying style guides, on the Logo Design portfolio page.

Please note, I do work on a sliding scale for non-profits and organizations run by do-gooders. Send me a message if this sounds like you for your custom quote. I’ve recently added an option for our more affordable mentorship program as well, which is also listed below.


Packages At a Glance

Click on the package name or scroll down for more details.


Logo + All the Things $2,900


Logo + Business Card $2,400


Logo Design $1,900


Logo with Associate Designer $1,000


Deep Dive on your brand


Custom Design + Illustration


 

Executive Package

This is the complete package. Absolutely everything you need to come out of the gate looking like a well seasoned business.


What’s included:

  • Preliminary Planning Session

    • Via Zoom or on the phone until further notice

  • Logo Design

    • 4 Initial Concept Ideas

    • 4 Revisions*

    • Minimum of 2 Lockups + Icon

    • Custom Color Palette

    • Final File Types Provided: EPS, PDF, JPG, PNG

  • Visual Identity Guide

    • Includes color codes, fonts, and serves as an “at-a-glance” reference for creating additional marketing materials

  • Business Card Design

  • Letterhead Design

  • Social Media Banner/Profile Image

  • Social Media Post Template

  • PATTERN


INVESTMENT COST: $2,900

$1,450 deposit required before design work begins. Balance due at completion. All final files will be delivered via Google Drive, after account balance has been paid in full.
*Additional revisions will be billed at the rate of $60/hour.

 
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Professional Package

A well rounded package with a complete visual identity set up to start your business looking like a pro.


What’s included:

  • Preliminary Planning Session

    • Via Zoom or on the phone until further notice

  • Logo Design

    • 3 Initial Concept Ideas

    • 3 Revisions*

    • Custom Color Palette

    • Final File Types Provided: EPS, PDF, JPG, PNG

  • Visual Identity Guide

    • Includes color codes, fonts, and serves as an “at-a-glance” reference for creating additional marketing materials

  • Business Card Design

  • Letterhead Design


INVESTMENT COST: $2,400

$1,200 deposit required before design work begins. Balance due at completion. All final files will be delivered via Google Drive, after account balance has been paid in full.
*Additional revisions will be billed at the rate of $60/hour.

 
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Essentials Package

All the basics for a polished brand.


What’s included:

  • Preliminary Planning Session

    • Via Zoom or on the phone until further notice

  • Logo Design

    • 2 Initial Concept Ideas

    • 3 Revisions*

    • Custom Color Palette

    • Final File Types Provided: EPS, PDF, JPG, PNG

  • Visual Identity Guide

    • Includes color codes, fonts, and serves as an “at-a-glance” reference for creating additional marketing materials


INVESTMENT COST: $1,900

$950 deposit required before design work begins. Balance due at completion. All final files will be delivered via Google Drive, after account balance has been paid in full.
*Additional revisions will be billed at the rate of $60/hour.

 
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mentorship Package

This package includes all the basics you’ll need, but is offered at a lower rate because you’ll be working with an intern graphic designer, who will be mentored by Annie through the design process.


What’s included:

  • Preliminary Planning Session

    • Via Zoom or on the phone until further notice

  • Logo Design

    • 2 Initial Concept Ideas

    • 2 Revisions*

    • Custom Color Palette

    • Final File Types Provided: EPS, PDF, JPG, PNG

  • Visual Identity Guide

    • Includes color codes, fonts, and serves as an “at-a-glance” reference for creating additional marketing materials


INVESTMENT COST: $1,000

$500 deposit required before design work begins. Balance due at completion. All final files will be delivered via Google Drive, after account balance has been paid in full.
*Additional revisions will be billed at the rate of $60/hour.

 
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brand identity add-on

Elevate your brand to new heights by adding our Brand Development package to any logo design service. This tailored add-on transforms your visual identity into a compelling and cohesive brand story, ensuring a meaningful and lasting impact.

This comprehensive service adds significant value to your business by creating a strong and memorable brand presence. This is a four week program that can be completed in person in Midland, Michigan, or via Zoom.


What’s included:

  • DEFINE YOUR WHY

    • Engage in in-depth discussions to uncover the essence of your business, values, and goals.

  • CHOOSE A NAME

    • Receive guidance in choosing a brand name that aligns with your vision and values.

  • mission STATEMENT WRITING

    • Collaboratively craft a compelling and concise mission statement that will be a touch point for your business decisions.

  • Know your audience & offerings

    • Get assistance identifying your ideal client and defining your core services or products to stand out in the market.


INVESTMENT COST: $1,700**

$850 deposit required before design work begins. Balance due at completion.
*Additional services will be billed at the rate of $60/hour.
** A custom price can be crafted based on your specific needs

 
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MARKETING MATERIALS + ILLUSTRATION

Custom work, including marketing material design, and illustration will be quoted per job. Send me a message for your custom project pricing.


All prices are subject to change. Please request a custom quote to lock in a price.


View Portfolio